Post by account_disabled on Jan 2, 2024 6:50:53 GMT
Now, by understanding these concepts and terms well, Analytics tool , and it will also allow you to create a strategy that contains all the most objective points and functionalities and conversions of the reports that the tool provides. Take advantage of it, get the most out of it and make your site a website, with authority, personality and of interest to people, and finally don't forget to apply all its functionalities in favor of the strategy. Every year it's the same. From the first of January the countdown begins for a large number of holidays. days to celebrate love, terror, independence, equality, professions, saints and even each member of the family just to name a few .
To these traditional dates are added others such as Black Friday Special Data increasingly popular in Latin America and world events such as the Olympics. The problem is not the dates, but that many brands approach them in the same and predictable way. They create content and advertising campaigns with generic and sometimes exaggeratedly commercial messages that do not connect their brands with the emotions of the moment, wasting great opportunities. After all, seasons are trends too, so they represent opportunities to tune in to what's important to people at a specific time, their emotions and needs. That's why today I want to give you some tips for developing content for every occasion or as some call it, seasonal content .
Are you ready? Let's go step by step As in everything, there is an order that is preferable to follow. This will help you propose the appropriate strategies for your business. Establish objectives and audiences Each year you must define marketing objectives and within them you must consider seasons and special events . A good seasonal marketing strategy can help you, among other things, to. Improve your positioning. Build loyalty with your current clients. Attract new clients. Improve your image. Likewise, correctly determining your audience will help you identify which are the most important dates, as well as the most related platforms and topics.
To these traditional dates are added others such as Black Friday Special Data increasingly popular in Latin America and world events such as the Olympics. The problem is not the dates, but that many brands approach them in the same and predictable way. They create content and advertising campaigns with generic and sometimes exaggeratedly commercial messages that do not connect their brands with the emotions of the moment, wasting great opportunities. After all, seasons are trends too, so they represent opportunities to tune in to what's important to people at a specific time, their emotions and needs. That's why today I want to give you some tips for developing content for every occasion or as some call it, seasonal content .
Are you ready? Let's go step by step As in everything, there is an order that is preferable to follow. This will help you propose the appropriate strategies for your business. Establish objectives and audiences Each year you must define marketing objectives and within them you must consider seasons and special events . A good seasonal marketing strategy can help you, among other things, to. Improve your positioning. Build loyalty with your current clients. Attract new clients. Improve your image. Likewise, correctly determining your audience will help you identify which are the most important dates, as well as the most related platforms and topics.