Post by account_disabled on Mar 5, 2024 3:58:20 GMT
Whatever your objective, you must communicate it effectively, so that the user does not leave without having acted or - at least - having stayed with you long enough to instill the memory of your brand. 2. Never underestimate conventions Many times, overcome by the desire to stand out, we end up writing content that is too far from how our user wants or expects it. Originality is a powerful weapon, of course, but remember that conventions are highly appreciated by users because they favor the clarity of the message. Conventions are often synonymous with familiarity and, therefore, ease, obviousness and time saving. Of certainty . 3. Plan the content structure Content structure refers to the order in which you present and organize information .
Their architecture is fundamental both to guide the reader Brazil Phone Number and to attract her attention and to make the contents clear and usable. If you want to write usable content you have to start by building the foundations well, that is, you have to carefully plan the content architecture . This means that: you have to organize the information and at different levels : complete text but also single section, paragraph and period; you must organize the information and texts according to the tool in which they will be hosted; you must structure the information according to a clear logic that is easily understandable by the user; it is usually good to write the contents starting from the general and, gradually.
This is the model of the so-called Inverted Content Pyramid , invaluable for web copywriting; you must group the information into sub-thematic areas . And mind you, each area must deal with one and only one topic; you must distinguish – even visually – the main information from the secondary information. For further information, read: How to choose the structure of a text . 4. Write the main information first and make it visible This is a fundamental rule, which always applies and which is often overlooked. Usable content is immediate and clear content, which is why it is essential to write - first of all - the main information. What is the most important message you want to communicate to users? What is the first and precious benefit you are reserving for them? And remember that the main information must also be clearly visible in the structure and design of the web page.
Their architecture is fundamental both to guide the reader Brazil Phone Number and to attract her attention and to make the contents clear and usable. If you want to write usable content you have to start by building the foundations well, that is, you have to carefully plan the content architecture . This means that: you have to organize the information and at different levels : complete text but also single section, paragraph and period; you must organize the information and texts according to the tool in which they will be hosted; you must structure the information according to a clear logic that is easily understandable by the user; it is usually good to write the contents starting from the general and, gradually.
This is the model of the so-called Inverted Content Pyramid , invaluable for web copywriting; you must group the information into sub-thematic areas . And mind you, each area must deal with one and only one topic; you must distinguish – even visually – the main information from the secondary information. For further information, read: How to choose the structure of a text . 4. Write the main information first and make it visible This is a fundamental rule, which always applies and which is often overlooked. Usable content is immediate and clear content, which is why it is essential to write - first of all - the main information. What is the most important message you want to communicate to users? What is the first and precious benefit you are reserving for them? And remember that the main information must also be clearly visible in the structure and design of the web page.