Post by account_disabled on Dec 26, 2023 5:27:54 GMT
Just 5 years ago, being on LinkedIn was suspect. We were wary of these executives or managers who put their profiles on a site that was still very career oriented at the time. Then, we began to admit that ultimately having employees who networked, who used LinkedIn as a communication or prospecting tool was ultimately not uninteresting. But, we remained at the team level and few management teams were interested in the tool. More recently, the boards of several companies (including those of the CAC40) have become interested in this tool and the presence that their employees could have there. On the other hand, even if many French leaders are present there (Gérard Mestrallet, Jean-Paul Agon, François-Henri Pinault, etc.)
A fairly basic way (photo too small, 0 contact, URL not rewritten, in the 3rd person, etc.) , very Email Data few have decided to take a real interest in it and make it a communication tool, like Carlos Ghosn (who is part of the LinkedIn influencer program with more than 500,000 followers). On the other hand, at the top of the Fortune 500, things are completely different. Indeed, according to a recent study by Weber Shandwick , 80% of leaders in the 2014 TOP 50 have a presence on the Internet (only 1/3 in 2010). They favor their company website (2/3), then YouTube (1/3). Less than 30% are on social networks and LinkedIn comes well before Twitter or Facebook. CEO and Social Media: summary in 1 image: CEO and Social Media Video, a must-have for managers The video is a clear message, emotion and it can be shared. 3 undeniable advantages.
The use of video by these leaders tripled between 2010 and 2014. More than 50% of these leaders appear in at least one video, whether on their site or on YouTube. The subjects? Investor relations, commentary on results, sectoral events and even responses to clients. Interest in social networks for CEOs? Sharing information, positive impact on brand reputation, innovative character. The percentage of these leaders present on LinkedIn has quadrupled since 2012. Which makes LinkedIn by far their preferred network. This is the “entry network”. 73% of Fortune 500 CEOs who are only present on 1 social network are on LinkedIn. 3/4 of those in the Top 50 who are there are “LinkedIn influencers”. Twitter and Facebook come far behind (10% for Twitter and none on Facebook). On Twitter, they put links to a blog, to articles, their site or photos. They speak more to the outside world than to their employees.
A fairly basic way (photo too small, 0 contact, URL not rewritten, in the 3rd person, etc.) , very Email Data few have decided to take a real interest in it and make it a communication tool, like Carlos Ghosn (who is part of the LinkedIn influencer program with more than 500,000 followers). On the other hand, at the top of the Fortune 500, things are completely different. Indeed, according to a recent study by Weber Shandwick , 80% of leaders in the 2014 TOP 50 have a presence on the Internet (only 1/3 in 2010). They favor their company website (2/3), then YouTube (1/3). Less than 30% are on social networks and LinkedIn comes well before Twitter or Facebook. CEO and Social Media: summary in 1 image: CEO and Social Media Video, a must-have for managers The video is a clear message, emotion and it can be shared. 3 undeniable advantages.
The use of video by these leaders tripled between 2010 and 2014. More than 50% of these leaders appear in at least one video, whether on their site or on YouTube. The subjects? Investor relations, commentary on results, sectoral events and even responses to clients. Interest in social networks for CEOs? Sharing information, positive impact on brand reputation, innovative character. The percentage of these leaders present on LinkedIn has quadrupled since 2012. Which makes LinkedIn by far their preferred network. This is the “entry network”. 73% of Fortune 500 CEOs who are only present on 1 social network are on LinkedIn. 3/4 of those in the Top 50 who are there are “LinkedIn influencers”. Twitter and Facebook come far behind (10% for Twitter and none on Facebook). On Twitter, they put links to a blog, to articles, their site or photos. They speak more to the outside world than to their employees.